Hotel's ranking follow the 80/20 rules.
Top 20% ranking hotels gets 80% of the traffics.
High Ranking = More Traffics
More Traffics = More Bookings
More Bookings = More Revenue
Here are the 21 checklists that I use to boost my small hotel's ranking.
𝗛𝗼𝘁𝗲𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀
1. Check all hotel's facilities and amenities details
2. Optimize descriptions by including to be search friendly
3. Includes hotel's Unique Selling Points
4. Ensure the pin is correct on the map
𝗛𝗼𝘁𝗲𝗹 𝗜𝗺𝗮𝗴𝗲𝘀
5. Use high-quality and professional images
6. Showcase each room's best features
7. Choose the best photo for main image (Swimming Pool or Exterior)
8. Tag all photos with descriptions (for SEO)
𝗥𝗮𝘁𝗲𝘀 & 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗶𝗹𝗶𝘁𝗶𝗲𝘀
9. Updates room rates regularly
10. Provide last room available (OTAs favor hotels with more rooms)
11. Ensure at least 12 months future availability
12. Maintain rate parity
𝗣𝗼𝗹𝗶𝗰𝗶𝗲𝘀
13. Make flexible cancellation policy available
14. Setup clear child policy for bed-sharing and extra-bed
𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻
15. Answer pre-arrival guests emails and messages in timely manner
16. Ask and encourage positive reviews
17. Respond to all reviews (especially negative ones)
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
18. Increase commission when needed
19. Join campaigns and promotions
20. Try OTA's paid ads
21. Offer value adds (Free Shuttle, FB and Spa discount, romantic dinner)